I will not pretend to be an expert in the realm of hormones. Not at all. In fact, I am perplexed by how intensely women are affected by hormones: hormonal changes, hormonal aging, and hormonal imbalances. Seriously, hormones affect just about everything... from hair growth and loss, kidney function, reproductive organs (obv), skin aging, and uhhh... basically everything. I thought this was a neat line to look into because of how little awareness there is on this topic (myself included, but perhaps a universal issue?) The VENeffect Line was founded by Chicago locals (and sisters!) Rebecca and Cecil Booth. Rebecca Booth, MD is a gynecologist and hormonal expert, who aims to balance the decline of estrogen influence on the skin as we age. She and Cecil designed this line to provide women with a solution to the hormonal aging issue by utilizing their proprietary blend of phytoestrogens in topical products.
"They increase skin's production of collagen as well as boost hyaluronic acid production, the dewy substance that gives healthy skin its glow. Phytoestrogens also increase the activity of fibroblasts: collagen-making cells that also pump out elastin, the substance that gives skin elasticity. Phytoestrogens are also potent anti-oxidants that neutralize toxic free radicals as well as promote healing in order to slow premature aging. VENeffect has developed a proprietary phytoestrogen system that is safe and highly effective at restoring and preserving skin's collagen and youthful glow."
Here they are talking about the science behind VENeffect (click below to watch a vid):
From my perspective:
As far as the efficacy of topical phytoestrogen's direct effect on the elasticity/tone of the skin: Hey, it's food for thought! I will leave the hormonal science up to them, and physicians or experts on this topic. What I CAN comment on is my personal experience while experimenting with this line. Here are my top three favorites:
#1 Favorite: I LOVED LOVED LOVED the Anti-Aging Lip Treatment ($85) . This award-winning lip treatment harnesses that 'phytoestrogen technology' to deeply hydrate. I applied twice a day, and really enjoyed the light green-tea-ish fragrance and delicate consistency. It really felt like the skin on and around my lips absorbed the product. While using it, I had no issues with color-bleeding from lipstick, nor did I have any issues with flaky, dry, peely, or cracked lips. LOVED this.
2nd Place: The anti-Aging Eye Treatment ($125) was a nice product, too. I was told by Melissa Moore, (the Product Specialist that educated me here in Chicago) that the founders designed it to work well when applied OVER makeup in case you need a mid-day refresh. I tried it for myself and it did not roll up, ball off, or make my makeup muddy. This was a nice rescue product when my allergies caused me to wake up with puffiness, and when I got too little sleep a few times during the week.
3rd: The Firming Neck and Decollate ($155) product is another winner in my book for it's rich, yet not-greasy consistency.
I look forward to continuing to learn more about phytoestrogens and their impact on hormonally aging skin. But in the meantime, at least I found my current favorite lip product! (So at least I can look good, even if I'm not totally sure why!)